Research Conducted
UVAS Business School is an epitome of business research. Among the many potentially important areas of research, following priority areas are currently being explored from the domains of Marketing, Human Resource, Finance, Entrepreneurship, and Organizational Behavior.
List of Topics of MPhil Students in Business Management (2019-21)
Name of Students |
Title |
Domain |
Hafiza Sabah Latif |
Impact of Humble leadership on employee innovative work behavior: The moderating role of psychological empowerment |
Human Resource |
Areeba Rashid |
Influence of UTAUT2 Model on adoption of E recruitment in public sector of Pakistan: An empirical evidence |
Human Resource |
Amama Sohail Alvi |
Consumers’ intention to purchase counterfeit apparels—a behavioral reasoning perspective |
Marketing |
Hafiz Anjum Shahzad |
Drivers and Barriers to willingness of Vaccinate (WTV) Against Covid-19: In light of Household Behavior Regarding Polio Vaccine. |
Marketing |
Mashal Shafqat |
Hindrance stressors and their outcome: Green HRM practices and Environmental performance: Mediating and moderating role of OCBE and Green innovation culture. |
Human Resource |
Saqib Shahzad |
The Influence of Cause related marketing campaigns on purchase intention: mediating role of brand image and moderating role of consumer skepticism. |
Marketing |
Afira Fatima |
Bank Liquidity, Efficiency, and Assists Quality: A Comparative Analysis of Islamic and Conventional Banks in Pakistan |
Finance |
Danish Ilyas |
Exploring the impact of Social media on shaping perceptions of non-Muslims towards Halal foods: A netnography approach |
Marketing |
Khadija Amjad |
Determinants of Poultry Production Price Volatility in Punjab |
Livestock |
Sania Ali |
Assessing the implications of COVID-19 related restrictions on smallholder dairy enterprise in Pakistan. |
Livestock |
Mariyam Akram |
Consumer’s switching intention from offline to online retailing in the pandemic situation of COVID-19. An Empirical study Based on Push-Pull-Mooring Framework |
Marketing |
Hira Zulifqar |
Hindrance stressors and their outcome: An empirical study on the buffering role of employee resilience capability and appreciative leadership |
Human Resource |
Saira Razzaq |
What influence Employee Green Behavior the most? An empirical study on banking sector of Punjab, Pakistan |
Human Resource |
Hafiz Ahmed Hassan Tariq |
Impacts in the beef value-chain linking smallholder farmers to consumers during the COVID-19 situation in Pakistan |
Livestock |
Nasir Ali |
Livestock Farmer’s Risk Perception and Willingness to Pay for Livestock insurance in Flood-Prone Areas of Punjab |
Livestock |
Zaib un Nisa Baig |
The influence of Masstige value on brand passion and willingness to pay premium price and mediating or moderating role of brand experience and advertisement: Evidence from Dairy brand of Pakistan |
Marketing |
Areeqa Mustafa |
Analyzing the impact of Green intellectual capital (GIC) on environmental performance (EP): the mediating role of green training and development |
Human Resource |
Asma Sami |
The effect of Green intellectual Capital and Green Human Resource Management on firm sustainability Performance. |
Human Resource |
List of Topics of MPhil Students in Business Management (2015-17)
Title of the Research |
Name of Students |
Domain |
|
|
Impact of corporate social responsibility on the financial performance of corporations: a Pakistani perspective |
Naveed Ahmad |
Finance |
Impact of company’s financial fundamental and macro-economic factors on the stock process of Pakistan |
Hafiz Naseer Hamza |
Finance |
Impact of capital structure and financing on the performance of SMEs: An empirical evidence from Pakistan |
Anam Gill |
Finance |
A comparative analysis of cash conversion cycle management (CCC), relationship with firm performance of listed dairy firms in Pakistan |
Saddam Hassan |
Finance |
Evaluating effectiveness of core banking information system in banking sector of Pakistan |
Masroor Hassan |
Finance |
An empirical study on anti-consumption of halal food in non-Muslims of united states of America |
Zohaib Yasin |
Marketing |
Consumer behavior of non-Muslims towards halal foods –an empirical inquiry of resistance wave in marketing |
Sobia Sadiq |
Marketing |
Perception about quality of frozen food items in the underdeveloped country: A case study |
Mohsin Farooq |
Marketing |
Ethics related to ethnic food and its marketing implications-A meta-analysis |
Huma Farooq |
Marketing |
Exploring service quality of land records management information system (LRMIS): Evidence from land business community of the Punjab |
Iftikhar Ahmad |
Marketing |
Halal food research era meta-analysis |
Saira Naeem |
Marketing |
Theory of planned behavior (TPB)-A met analysis in halal food consumption |
Irfan Ishaq |
Marketing |
Consumer behavior regarding processed meat and its products in Pakistan: A TPB approach |
M Jahanzeb Aslam |
Marketing |
The impact of brand personality, external prestige and reputation on student supportive attitudes towards business school of Pakistan |
Danish Khan |
Marketing |
Impact of social media in the consumer attitudes purchasing halal brand in British Muslims |
Ahmed Hassan Khan |
Marketing |
Exploring the encouraging and discouraging factors affecting work life balance of the women working in banking sector of Pakistan: A comparative study |
Aniqa Soban |
Human Resource |
How transformational leadership influence knowledge sharing process: A mediating role of trust |
Ayesha Naeem |
Human Resource |
A study on acceptance of social networking websites for job searching: A moderating role of Hofstede’s cultural dimensions |
Neelam Hanan Mirza |
Human Resource |
Exploring absorptive capacity in training transfer model in the context of higher education sector in Pakistan |
Iqra Nawaz |
Human Resource |
A qualitative study to explore the antecedents and consequences of bullying in banking sector of Pakistan |
Fiza Malik |
Human Resource |
Impact of organizational justice on organizational citizenship behavior among young doctors of Lahore: A moderating role of trust in employer |
Wajiha Mehboob |
Organizational Behavior |
An empirical investigation of women empowerment through entrepreneurship in Pakistan |
Unsa Mushtaq |
Entrepreneurship |
Exploring the relationship of authentic leadership towards employee knowledge sharing behavior: Evidence from industrial sector of Pakistan |
Shahbaz Sharif |
Leadership |
List of Topics of MPhil Students in Business Management (2016-18)
Title of the Research |
Name of Students |
Domain |
Role of micro finance in livestock development and poverty reduction: An empirical assessment on Punjab. |
Muhammad Muneer |
Finance |
An impact of financial sector development trade openness and institutional quality on economic growth: A comparative analysis of selected developing economies of Asia (Pakistan, India, China) |
Abid Shahzad Aslam |
Finance |
The Behavioral Analysis and financial performance of individual investor of food industry of Pakistan stock market |
Wasim Abbas |
Finance |
Impact of capital structure on financial performance: A study of textile industry of Pakistan. |
Hafiz M Sufyan Ansari |
Finance |
The Role of institutional finance for agricultural growth: An analysis of production of farm and non-farm sector |
Inam ul Haq |
Finance |
Impact of micro finance through livestock on women empowerment. |
Hira Ausaf |
Finance |
An analysis of Banking Sector Efficiency and Productivity of selected SAARC countries: An application of data envelopment analysis |
Aamir Shahzad |
Finance |
To study the impact of attributes of corporate governance on firm performance: Evidence from Pakistan |
Niaz Ahmed |
Finance |
Impact of various factors on behavior of investors: A study of banking sector of Pakistan |
Ijaz U Allah |
Finance |
Analysis of regularity structure deficiency and profitability of Islamic Banks: A comparative study of selected Asian countries |
M Naveed ul Hassan |
Finance |
Changing food consumption behavior under acculturation due to CPEC in fast food restaurants |
Iqra Zahid |
Marketing |
Impact of customer’s ethical perception and word of mouth on willingness to pay premium prices in restaurant industry |
Zunaira Ishaq |
Marketing |
To investigate the effects of gender discrimination on women employee’s performance in fast food industry of Pakistan |
Faryal Tariq |
Marketing |
Exploring non-Muslim perception about Halal foods: A Netnographic approach |
Umer Khan |
Marketing |
To Explore the protection of Halal food products among Chinese is Pakistan |
Usman Mehmood |
Marketing |
The relationship between strategic planning and organizational performance with the moderating effect on employee engagement |
Mazhar Ilyas |
Marketing |
An empirical investigation of sexual harassment on job satisfaction among women: A case study of Pakistani universities |
Kainat Zia |
Marketing |
Thematic analysis of downfall of meat exports of Pakistan: An empirical study |
Ahmed Nadeem Ghauri |
Human Resource |
The impact of cultural diversity on performance of the organization |
Abdul Hannan Ahmed |
Human Resource |
The effect of human resource outsourcing on organizational performance by focusing on culture of organizational expense. |
Rao Kashif Ali |
Human Resource |
How job rotation influences employee’s efficiency and performance corruption in context of public sector of Pakistan |
Sadia Rashid |
Human Resource |
List of Topics of MPhil Students in Business Management (2017-19)
Title of the Research |
Name of Students |
Domain |
The effect of brand hearsay dimensions on brand loyalty through brand distinctiveness in apparel sector of Pakistan |
Arslan Rashid |
Marketing |
Impact of customer relationship management on customer reciprocity: A comparative study of local and international fast food restaurants Chain |
Hafiz Sharjeel Sulman |
Marketing |
Impact of Halal Food Supply Chain Integrity on consumer’s perception; An empirical study on the Non-Muslims of USA |
Sania Sohail |
Marketing |
Studying the effects of organizational justice on employee deviance and employee turnover with moderation of code of conduct related ethical behavior in banking sector |
Ali Fazal Abbas |
Human Resource |
Understanding the impact of CSR practices on customer loyalty: A study based on the Fast Food Industry |
Amna Khalil |
Marketing |
Studying impact of working hours on food consumption pattern: moderating effect of health consciousness |
Sikandar Ali |
Marketing |
How trust and risk factors affect online shopping among female consumers – application of TRA |
Sana Sajjad |
Marketing |
How religiosity affects on young Muslim women’s consumption behavior towards fashion clothing brands? |
Mona Liza |
Marketing |
Evaluating the impact of perceived service quality on customer satisfaction: An assessment of agricultural loaning schemes offered by Zarai Taraqiati Bank Limited |
Muhammad Haider Ali |
Marketing |
Application of Altman test for financial reliability of Automotive Industry, a comparative analysis of developed and developing countries |
Rehan Raheem Bhatti |
Finance |
Measuring the efficiency of leather industry, a comparative analysis of SAARC countries |
Muhammad Shahzad Ali |
Finance |
Reaching to work engagement and beyond: A multidirectional study of work engagement and its outcome |
Annie Shoukat |
Human Resource |
The effect of emotional labor on emotional exhaustion with a moderating effect of perceived organizational support |
Zahida Farooq |
Human Resource |
The impact of cultural-intelligence on voice-behavior; the mediating and moderating role of work engagement and supervisory support respectively. A case study of Punjab education foundation |
Umair Aslam |
Human Resource |
What’s Mine is mine only: the effect of big five personality traits and ethnicity on knowledge hiding behavior mediated by team member exchange |
Komal Nadeem Chaudhry |
Human Resource |
Green HRM, from attitude to application: An empirical insight of green HRM black box |
Tuba Shahid |
Human Resource |
List of Topics of MPhil Students in Business Management (2018-20)
Title of the Research |
Name of Students |
Domain |
Hospitality intensification through humor and gossip |
Akasha Mahboob |
Human Resource |
Transformational Leadership and digital creativity |
Fareeha Nigar |
Human Resource |
Examining the effects of Organizational Justice and Perceived Organizational Support on Job Performance: mediating role of Psychological Empowerment |
Syed Mohi U Deen Shah |
Human Resource |
Factors affecting online apparel purchase intention: Mediating role of trust date |
Muhammad Yasir Nawaz |
Marketing |
Determinants of the smallholder farmers participation in microcredit services and its impact on crop productivity |
Ahmad Mujtaba Phambra |
Finance |
An analysis of the factors affecting rural Farmers’ willingness to participate in agri-tourism |
Salman Tahir |
Marketing |
The portrayals of customer Impulsiveness: A study on online apparel stores |
Muhammad Mohsin Sohail |
Marketing |
Antecedents of attitude toward cause-related marketing and its impact on purchase intention: A comparative analysis of gender |
Waseem Iqbal |
Marketing |
Consumer’s Attitude towards online shopping |
Fiba Majeed |
Marketing |
Understanding millennial consumer purchase intention through fashion Blogs: An insight from technology acceptance model. |
Faseeha Zafar |
Marketing |
Transforming Human Resource management into Dynamic capability and the effects on employee attraction and retention in Higher Education Sector |
Aneela Muzaffar |
Human Resource |
A Study on the acceptance of Social Networking Websites for job searching: Moderating role of Hofstede’s Cultural Dimensions. |
Neelam Hannan Mirza |
Marketing |
|
