BBA 4 Years Program (Undergraduate/USB)

Morning/Afternoon/Evening Program

Program Introduction

The Bachelors in Business Administration (BBA) program works on the concepts of function, rationalization and improvisation of the business management in deep details. It includes many modern branches of business as including a few of the niche domains of livestock business management, agribusiness management and health administration.

It helps the students to put a step forward to the isle of success through motivated and well learned teaching faculty. The program will inculcate the written and oral proficiency in communication and the establishment of novel ideas in the use of the technology of the present age. The focus of the program is on the latest business theories and application in practice.

Program Design

The BBA program is comprised of eight semesters. Each semester will be of 18 weeks including one week of final exams. The total number of credit hours will be 129, having 43 courses each of 3 credit hours. There will be four courses for each specialization track.

Road Map for BBA

Semesters

Subject/Credit Hours

Total Credit Hours per Semester

Semester I

5x3

15

Semester II

6x3

18

Semester III

6x3

18

Semester IV

6x3

18

Semester V

5x3

15

Semester VI

5x3

15

Semester VII

6x3

18

Semester VIII

4x3

12

 

Total Credit Hours

129

Eligibility Criteria

Specialization Tracks

Health Administration Track
Health Policy and Planning
Hospital Management
Primary Health Care issues and Management
Health Information System
Health Care Marketing

Human Resource Track
Competency based Recruitment & Selection
Compensation and performance management
Human Resource Training and Development
HR Health and Safety
ERP in Human Resource

Livestock Business Track
Overview of Livestock Businesses
Dairy Business Management
Pharmaceutical Business
Management
Livestock Products Export Marketing
Livestock Feed Business Management
Poultry and Hatchery Business

Agribusiness Track
WTO Impact on Agribusiness
Agriculture Policies and Trade
Agricultural Marketing
Agri- Farm Management
Agriculture Environment & Rural Development
Agriculture Finance

Marketing Track
Marketing Research
Export Marketing
International Marketing
Brand Management
Services Marketing
Retail Marketing
Advertising Management

Finance Track
International Trade and Finance
Business Taxation Management
International Financial Management
Investment and Portfolio Management
Financial Analysis
Commercial Banking

Note: The offer of courses from specialization tracks depends upon current market needs and is solely a discretion of Management. The choice of specialization depends upon a minimum enrolment of seven students in that track. The students of morning program degree may be asked to join only specialization courses with evening degree programs (if needed)