Department of Economics & Business Management

Research Conducted

UVAS Business School is an epitome of business research. Among the many potentially important areas of research, following priority areas are currently being explored from the domains of Marketing, Human Resource, Finance, Entrepreneurship, and Organizational Behavior.

List of Topics of MPhil Students in Business Management (2019-21)

Name of Students

Title

Domain

Hafiza Sabah Latif

Impact of Humble leadership on employee innovative work behavior: The moderating role of psychological empowerment

Human Resource

Areeba Rashid

Influence of UTAUT2 Model on adoption of E recruitment in public sector of Pakistan: An empirical evidence

Human Resource

Amama Sohail Alvi

Consumers’ intention to purchase counterfeit apparels—a behavioral reasoning perspective

Marketing

Hafiz Anjum Shahzad

Drivers and Barriers to willingness of Vaccinate (WTV) Against Covid-19: In light of Household Behavior Regarding Polio Vaccine.

Marketing

Mashal Shafqat

Hindrance stressors and their outcome: Green HRM practices and Environmental performance: Mediating and moderating role of OCBE and Green innovation culture.

Human Resource

Saqib Shahzad

The Influence of Cause related marketing campaigns on purchase intention: mediating role of brand image and moderating role of consumer skepticism.

Marketing

Afira Fatima

Bank Liquidity, Efficiency, and Assists Quality: A Comparative Analysis of Islamic and Conventional Banks in Pakistan

Finance

Danish Ilyas

Exploring the impact of Social media on shaping perceptions of non-Muslims towards Halal foods: A netnography approach

Marketing

Khadija Amjad

Determinants of Poultry Production Price Volatility in Punjab

Livestock

Sania Ali

Assessing the implications of COVID-19 related restrictions on smallholder dairy enterprise in Pakistan.

Livestock

Mariyam Akram

Consumer’s switching intention from offline to online retailing in the pandemic situation of COVID-19. An Empirical study Based on Push-Pull-Mooring Framework

Marketing

Hira Zulifqar 

Hindrance stressors and their outcome: An empirical study on the buffering role of employee resilience capability and appreciative leadership

Human Resource

Saira Razzaq

What influence Employee Green Behavior the most? An empirical study on banking sector of Punjab, Pakistan

Human Resource

Hafiz Ahmed Hassan Tariq

Impacts in the beef value-chain linking smallholder farmers to consumers during the COVID-19 situation in Pakistan

Livestock

Nasir Ali

Livestock Farmer’s Risk Perception and Willingness to Pay for Livestock insurance in Flood-Prone Areas of Punjab

Livestock

Zaib un Nisa Baig

The influence of Masstige value on brand passion and willingness to pay premium price and mediating or moderating role of brand experience and advertisement: Evidence from Dairy brand of Pakistan

Marketing

Areeqa Mustafa

Analyzing the impact of Green intellectual capital (GIC) on environmental performance (EP): the mediating role of green training and development

Human Resource

Asma Sami

The effect of Green intellectual Capital and Green Human Resource Management on firm sustainability Performance.

Human Resource

 

List of Topics of MPhil Students in Business Management (2015-17)

Title of the Research

Name of Students

Domain

 

 

Impact of corporate social responsibility on the financial performance of corporations: a Pakistani perspective

Naveed Ahmad

Finance

Impact of company’s financial fundamental and macro-economic factors on the stock process of Pakistan

Hafiz Naseer Hamza

Finance

Impact of capital structure and financing on the performance of SMEs: An empirical evidence from Pakistan

Anam Gill

Finance

A comparative analysis of cash conversion cycle management (CCC), relationship with firm performance of listed dairy firms in Pakistan

Saddam Hassan

Finance

Evaluating effectiveness of core banking information system in banking sector of Pakistan

Masroor Hassan

Finance

An empirical study on anti-consumption of halal food in non-Muslims of united states of America

Zohaib Yasin

Marketing

Consumer behavior of non-Muslims towards halal foods –an empirical inquiry of resistance wave in marketing

Sobia Sadiq

Marketing

Perception about quality of frozen food items in the underdeveloped country: A case study

Mohsin Farooq

Marketing

Ethics related to ethnic food and its marketing implications-A meta-analysis

Huma Farooq

Marketing

Exploring service quality of land records management information system (LRMIS): Evidence from land business community of the Punjab

Iftikhar Ahmad

Marketing

Halal food research era meta-analysis

Saira Naeem

Marketing

Theory of planned behavior (TPB)-A met analysis in halal food consumption

Irfan Ishaq

Marketing

Consumer behavior regarding processed meat and its products in Pakistan: A TPB approach

M Jahanzeb Aslam

Marketing

The impact of brand personality, external prestige and reputation on student supportive attitudes towards business school of Pakistan

Danish Khan

Marketing

Impact of social media in the consumer attitudes purchasing halal brand in British Muslims

Ahmed Hassan Khan

Marketing

Exploring the encouraging and discouraging factors affecting work life balance of the women working in banking sector of Pakistan: A comparative study

Aniqa Soban

Human Resource

How transformational leadership influence knowledge sharing process: A mediating role of trust

Ayesha Naeem

Human Resource

A study on acceptance of social networking websites for job searching: A moderating role of Hofstede’s cultural dimensions

Neelam Hanan Mirza

Human Resource

Exploring absorptive capacity in training transfer model in the context of higher education sector in Pakistan

Iqra Nawaz

Human Resource

A qualitative study to explore the antecedents and consequences of bullying in banking sector of Pakistan

Fiza Malik

Human Resource

Impact of organizational justice on organizational citizenship behavior among young doctors of Lahore: A moderating role of trust in employer

Wajiha Mehboob

Organizational Behavior

An empirical investigation of women empowerment through entrepreneurship in Pakistan

Unsa Mushtaq

Entrepreneurship

Exploring the relationship of authentic leadership towards employee knowledge sharing behavior: Evidence from industrial sector of Pakistan

Shahbaz Sharif

Leadership

List of Topics of MPhil Students in Business Management (2016-18)

Title of the Research

Name of Students

Domain

Role of micro finance in livestock development and poverty reduction: An empirical assessment on Punjab.

Muhammad Muneer

Finance

An impact of financial sector development trade openness and institutional quality on economic growth: A comparative analysis of selected developing economies of Asia (Pakistan, India, China)

Abid Shahzad Aslam

Finance

The Behavioral Analysis and financial performance of individual investor of food industry of Pakistan stock market

Wasim Abbas

Finance

Impact of capital structure on financial performance: A study of textile industry of Pakistan.

Hafiz M Sufyan Ansari

Finance

The Role of institutional finance for agricultural growth: An analysis of production of farm and non-farm sector

Inam ul Haq

Finance

Impact of micro finance through livestock on women empowerment.

Hira Ausaf

Finance

An analysis of Banking Sector Efficiency and Productivity of selected SAARC countries: An application of data envelopment analysis

Aamir Shahzad

Finance

To study the impact of attributes of corporate governance on firm performance: Evidence from Pakistan

Niaz Ahmed

Finance

Impact of various factors on behavior of investors: A study of banking sector of Pakistan

Ijaz U Allah

Finance

Analysis of regularity structure deficiency and profitability of Islamic Banks: A comparative study of selected Asian countries

M Naveed ul Hassan

Finance

Changing food consumption behavior under acculturation due to CPEC in fast food restaurants

Iqra Zahid

Marketing

Impact of customer’s ethical perception and word of mouth on willingness to pay premium prices in restaurant industry

Zunaira Ishaq

Marketing

To investigate the effects of gender discrimination on women employee’s performance in fast food industry of Pakistan

Faryal Tariq

Marketing

Exploring non-Muslim perception about Halal foods: A Netnographic approach

Umer Khan

Marketing

To Explore the protection of Halal food products among Chinese is Pakistan

Usman Mehmood

Marketing

The relationship between strategic planning and organizational performance with the moderating effect on employee engagement

Mazhar Ilyas

Marketing

An empirical investigation of sexual harassment on job satisfaction among women: A case study of Pakistani universities

Kainat Zia

Marketing

Thematic analysis of downfall of meat exports of Pakistan: An empirical study

Ahmed Nadeem Ghauri

Human Resource

The impact of cultural diversity on performance of the organization

Abdul Hannan Ahmed

Human Resource

The effect of human resource outsourcing on organizational performance by focusing on culture of organizational expense.

Rao Kashif Ali

Human Resource

How job rotation influences employee’s efficiency and performance corruption in context of public sector of Pakistan

Sadia Rashid

Human Resource

List of Topics of MPhil Students in Business Management (2017-19)

Title of the Research

Name of Students

Domain

The effect of brand hearsay dimensions on brand loyalty through brand distinctiveness in apparel sector of Pakistan

Arslan Rashid

Marketing

Impact of customer relationship management on customer reciprocity: A comparative study of local and international fast food restaurants Chain

Hafiz Sharjeel Sulman

Marketing

Impact of Halal Food Supply Chain Integrity on consumer’s perception; An empirical study on the Non-Muslims of USA

Sania Sohail

Marketing

Studying the effects of organizational justice on employee deviance and employee turnover with moderation of code of conduct related ethical behavior in banking sector

Ali Fazal Abbas

Human Resource

Understanding the impact of CSR practices on customer loyalty: A study based on the Fast Food Industry

Amna Khalil

Marketing

Studying impact of working hours on food consumption pattern: moderating effect of health consciousness

Sikandar Ali

Marketing

How trust and risk factors affect online shopping among female consumers – application of TRA

Sana Sajjad

Marketing

How religiosity affects on young Muslim women’s consumption behavior towards fashion clothing brands?

Mona Liza

Marketing

Evaluating the impact of perceived service quality on customer satisfaction: An assessment of agricultural loaning schemes offered by Zarai Taraqiati Bank Limited

Muhammad Haider Ali

Marketing

Application of Altman test for financial reliability of Automotive Industry, a comparative analysis of developed and developing countries

Rehan Raheem Bhatti

Finance

Measuring the efficiency of leather industry, a comparative analysis of SAARC countries

Muhammad Shahzad Ali

Finance

Reaching to work engagement and beyond: A multidirectional study of work engagement and its outcome

Annie Shoukat

Human Resource

The effect of emotional labor on emotional exhaustion with a moderating effect of perceived organizational support

Zahida Farooq

Human Resource

The impact of cultural-intelligence on voice-behavior; the mediating and moderating role of work engagement and supervisory support respectively. A case study of Punjab education foundation

Umair Aslam

Human Resource

What’s Mine is mine only: the effect of big five personality traits and ethnicity on knowledge hiding behavior mediated by team member exchange

Komal Nadeem Chaudhry

Human Resource

Green HRM, from attitude to application: An empirical insight of green HRM black box

Tuba Shahid

Human Resource

List of Topics of MPhil Students in Business Management (2018-20)

Title of the Research

Name of Students

Domain

Hospitality intensification through humor and gossip

Akasha Mahboob

Human Resource

Transformational Leadership and digital creativity

Fareeha Nigar

Human Resource

Examining the effects of Organizational Justice and Perceived Organizational Support on Job Performance: mediating role of Psychological Empowerment

Syed Mohi U Deen Shah

Human Resource

Factors  affecting online apparel purchase intention: Mediating role of trust date

Muhammad Yasir Nawaz

Marketing

Determinants of the smallholder farmers participation in microcredit services and its impact on crop productivity

Ahmad Mujtaba Phambra

Finance

An analysis of the factors affecting rural Farmers’ willingness to participate in agri-tourism

Salman Tahir

Marketing

The portrayals of customer Impulsiveness: A study on online apparel stores

Muhammad Mohsin Sohail

Marketing

Antecedents of attitude toward cause-related marketing and its impact on purchase intention: A comparative analysis of gender

Waseem Iqbal

Marketing

Consumer’s Attitude towards online shopping

Fiba Majeed

Marketing

Understanding millennial consumer purchase intention through fashion Blogs: An insight from technology acceptance model.

Faseeha Zafar

Marketing

Transforming Human Resource management into Dynamic capability and the effects on employee attraction and retention in Higher Education Sector

Aneela Muzaffar

Human Resource

A Study on the acceptance of Social Networking Websites for job searching: Moderating role of Hofstede’s Cultural Dimensions.

Neelam Hannan Mirza

Marketing