Department of Economics & Business Management

Research Priorities

UVAS Business School is an epitome of business research. Among the many potentially important areas of research, following priority areas are currently being explored from the domains of Marketing, Human Resource, Finance, Entrepreneurship, and Organizational Behavior.

List of Topics of MPhil Students in Business Management (2015-17)

Title of the Research

Name of Students

Domain

 

 

Impact of corporate social responsibility on the financial performance of corporations: a Pakistani perspective

Naveed Ahmad

Finance

Impact of company’s financial fundamental and macro-economic factors on the stock process of Pakistan

Hafiz Naseer Hamza

Finance

Impact of capital structure and financing on the performance of SMEs: An empirical evidence from Pakistan

Anam Gill

Finance

A comparative analysis of cash conversion cycle management (CCC), relationship with firm performance of listed dairy firms in Pakistan

Saddam Hassan

Finance

Evaluating effectiveness of core banking information system in banking sector of Pakistan

Masroor Hassan

Finance

An empirical study on anti-consumption of halal food in non-Muslims of united states of America

Zohaib Yasin

Marketing

Consumer behavior of non-Muslims towards halal foods –an empirical inquiry of resistance wave in marketing

Sobia Sadiq

Marketing

Perception about quality of frozen food items in the underdeveloped country: A case study

Mohsin Farooq

Marketing

Ethics related to ethnic food and its marketing implications-A meta-analysis

Huma Farooq

Marketing

Exploring service quality of land records management information system (LRMIS): Evidence from land business community of the Punjab

Iftikhar Ahmad

Marketing

Halal food research era meta-analysis

Saira Naeem

Marketing

Theory of planned behavior (TPB)-A met analysis in halal food consumption

Irfan Ishaq

Marketing

Consumer behavior regarding processed meat and its products in Pakistan: A TPB approach

M Jahanzeb Aslam

Marketing

The impact of brand personality, external prestige and reputation on student supportive attitudes towards business school of Pakistan

Danish Khan

Marketing

Impact of social media in the consumer attitudes purchasing halal brand in British Muslims

Ahmed Hassan Khan

Marketing

Exploring the encouraging and discouraging factors affecting work life balance of the women working in banking sector of Pakistan: A comparative study

Aniqa Soban

Human Resource

How transformational leadership influence knowledge sharing process: A mediating role of trust

Ayesha Naeem

Human Resource

A study on acceptance of social networking websites for job searching: A moderating role of Hofstede’s cultural dimensions

Neelam Hanan Mirza

Human Resource

Exploring absorptive capacity in training transfer model in the context of higher education sector in Pakistan

Iqra Nawaz

Human Resource

A qualitative study to explore the antecedents and consequences of bullying in banking sector of Pakistan

Fiza Malik

Human Resource

Impact of organizational justice on organizational citizenship behavior among young doctors of Lahore: A moderating role of trust in employer

Wajiha Mehboob

Organizational Behavior

An empirical investigation of women empowerment through entrepreneurship in Pakistan

Unsa Mushtaq

Entrepreneurship

Exploring the relationship of authentic leadership towards employee knowledge sharing behavior: Evidence from industrial sector of Pakistan

Shahbaz Sharif

Leadership

List of Topics of MPhil Students in Business Management (2016-18)

Title of the Research

Name of Students

Domain

 

 

Role of micro finance in livestock development and poverty reduction: An empirical assessment on Punjab.

Muhammad Muneer

Finance

An impact of financial sector development trade openness and institutional quality on economic growth: A comparative analysis of selected developing economies of Asia (Pakistan, India, China)

Abid Shahzad Aslam

Finance

The Behavioral Analysis and financial performance of individual investor of food industry of Pakistan stock market

Wasim Abbas

Finance

Impact of capital structure on financial performance: A study of textile industry of Pakistan.

Hafiz M Sufyan Ansari

Finance

The Role of institutional finance for agricultural growth: An analysis of production of farm and non-farm sector

Inam ul Haq

Finance

Impact of micro finance through livestock on women empowerment.

Hira Ausaf

Finance

An analysis of Banking Sector Efficiency and Productivity of selected SAARC countries: An application of data envelopment analysis

Aamir Shahzad

Finance

To study the impact of attributes of corporate governance on firm performance: Evidence from Pakistan

Niaz Ahmed

Finance

Impact of various factors on behavior of investors: A study of banking sector of Pakistan

Ijaz U Allah

Finance

Analysis of regularity structure deficiency and profitability of Islamic Banks: A comparative study of selected Asian countries

M Naveed ul Hassan

Finance

Changing food consumption behavior under acculturation due to CPEC in fast food restaurants

Iqra Zahid

Marketing

Impact of customer’s ethical perception and word of mouth on willingness to pay premium prices in restaurant industry

Zunaira Ishaq

Marketing

To investigate the effects of gender discrimination on women employee’s performance in fast food industry of Pakistan

Faryal Tariq

Marketing

Exploring non-Muslim perception about Halal foods: A Netnographic approach

Umer Khan

Marketing

To Explore the protection of Halal food products among Chinese is Pakistan

Usman Mehmood

Marketing

The relationship between strategic planning and organizational performance with the moderating effect on employee engagement

Mazhar Ilyas

Marketing

An empirical investigation of sexual harassment on job satisfaction among women: A case study of Pakistani universities

Kainat Zia

Marketing

Thematic analysis of downfall of meat exports of Pakistan: An empirical study

Ahmed Nadeem Ghauri

Human Resource

The impact of cultural diversity on performance of the organization

Abdul Hannan Ahmed

Human Resource

The effect of human resource outsourcing on organizational performance by focusing on culture of organizational expense.

Rao Kashif Ali

Human Resource

How job rotation influences employee’s efficiency and performance corruption in context of public sector of Pakistan

Sadia Rashid

Human Resource

MANAGEMENT RESEARCH PROJECTS (MRP)

MRP is undertaken by final year students of MBA. It enables students to identify management related issues and problems in corporate world and provide solutions by using scientific research. It not only links theory with practice but also benefits the industry and the world of academia alike. This also reflects the focus of UVAS Business School on action-oriented research. In the end, a panel of faculty members and representatives from their chosen companies evaluate their work. Following are few of the MRP topics researched since 2010.

Title

Company

Year

Exploration of Goat Male Protection and Potential Marketability in Outskirts of Lahore

Centre for Applied Policy Research in Livestock (CAPRIL)

2018

Analysis of Process of Production and Casting of Products in Cotton Craft Pvt. Ltd.

Cotton Craft Pvt. Ltd

2018

Impact of Ethical Work Climate on Proactive Customer Services Performance and Affective Commitment

Education Development Network

2018

To Identify the Reason of Low Sale (Less Clientele) in SME Product in are-I of RCDP

Rural Community Development Programs (RCDP)

2018

Comparative Analysis to Improve Recruitment System

Agri Tech

2018

Analysis and Improvement of Selection System According to International Standards

Agri Tech

2018

Reason Behind Low Sale of “Meloxicam” Injection under Brand of Lawrence

Lawrence Pharma (Pvt) Ltd

2018

Comparative Study on Veterinary Antibiotics in Pakistan

Green Tech International (Animal Production Services) (GTI)

2018

Issues Behind Low Awareness and Sale of Candela (RMS) in Gujranwala Region

Lumen Soft Technologies Pvt. Ltd.

2018

Challenges to Newspaper Industry and Way -Forward (A Case Study of Nawa-i-Waqat)

Nawa-i-Waqat

2018

Market Penetration Strategy for Respiro

Medipro

2018

Evaluating Digital Marketing Service of PRC International (A Case Study of Bodevolution as a Client Organization)

PRC International Private Limited

2018

Feasibility Study to Raise Funds

Ghani Group of Companies

2018

Increasing Sales by Building Positive Image

Haleeb Foods Limited

2017

To Design Novel Techniques for Improvement of Doxyveto-50s Efficiency

Orient Traders International

2017

A Study of Motivation as Factor of Employee Retention

Emirates Security Services

2017

Marketing of CA Online Institute the CA Project and Develop the System

Institute of Business Techniques (IBT)

2017

HR Policies of Toyota H.N Motors

Toyota H.N Motors

2017

Employee Satisfaction and Customer Retention

Abacus Consulting Pvt Limited

2017

To Introduce the New Vaccine of MSD in Pakistan

MSD

2017

To Introduce New Supplement in Pakistan

HIVET Animal Health Business

2017

Role of Customer Perception in Gaining Competitive Advantage.

Cakes and Bakes

2016

Assessing the link of long working hours on employee’s health and social life.

Bank Al Habib

2016

Marketing Research for Hardees to Launch Breakfast Products.

Hardees Pakistan

2016

Marketing Analysis of HoReCa Business Challenges faced Metro Cash & Carry.

Metro Cash & Carry

2016

Marketing and Industrial Analysis of Poultry Pharmaceutical Industry for Auriga Group of Companies.

Auriga Group of Companies Pvt(Limited)

2016

Investment Opportunities for egg Powder Production.

Season Foods (Pvt) Limited

2016

Business Plan of Software House for Naqsh Arts.

Naqsh Arts.

2016

Market Analysis and reinforce brand image for pharmagen limited.

Pharmagem Ltd.

2016

Launching the Performance management system for C42.

C42

2016

Feasibility plan launching of supplement for livestock.

Medivet

2016

CRM and Customer Satisfaction

Habib Bank Limited

2016

Strategy for increasing Clientage

Abbasi & Co.

2016

HR Issues

Nestle Pakistan (Sheikhupura)

2016

Launching of New Product by X-nine

X Nine

2016

Assessed the Consumer behavior.

Millat Tractor Pvt.

2016

Financial & Management Analysis.

Zahid Natural Farming pvt

2016

Figure out issue sale of Man Pasand.

Dalda Food pvt.

2016

New Marketing Strategy.

Gold Sheff Int.L Nutraceuticals

2016

Searching for new Avenues & Market for IRP Training Programs.

Institute of Research & Planning.

2016

Assessing laboratory occupation Health and Safety Practices in Veterinary institute Lahore.

Veterinary Research Institute Lahore

2015

Customer Satisfaction in Bank Al Falah

Bank Al Falah

2015

Impact of Best Practice of Fraudulent activities on Sale.

Kosar Ghee Mill

2015

Satisfaction Index of Non-Teaching Staff in UVAS.

UVAS

2015

Measure brand equity of Samad power glue

Samad Rubber Works

2015

Analysis of investment & Planning

Daewoo Express Transport Co.

2015

Marketing Strategy for H&A Poultry Farm.

H & A poultry

2015

Comparative analysis of supply chain & Consumer preferences in process meat business in Lahore.

Asia Poultry feed

2015

To develop strategic marketing plan to boost the sale of vaccine of IZO Pakistan

IZO Pakistan

2015

Marketing Strategy for increasing sale

Guard Group

2015

Analysis of Marketing Strategy of Altaf & Co.

Altaf & Co.

2015

To identify the factors that affect cash conversion cycle at PEC.

Pakistan Engineering Council

2015

The Effect of 6P’s on Sales in pharmaceutical Industry.

No Company

2014

Comparing the supply chain and pricing strategy of Branded poultry meat available in Lahore.

Big Bird Group

2014

Management issues and solutions.

Taza Dairy Farm

2014

Market and Competitor Analysis for Launching New Dairy Wanda Brand.

Kausar Group of Companies.

2014

Marketing Strategy for fund Raising

Hijaz Hospital Lahore.

2014

Canned Meat Process & Export.

M/S South East Business Group.

2012

Mines Accident Analysis and Measure for its reduction.

Inspectorate of Mines & Minerals Development Punjab

2012

Increase share of star Mixer.

Six B Food Industry Limited

2012

To Launch Branded Product in Pakistan.

Sapphire Textile 

2012

Survey on local production of hepatitis medicine.

IRP Itefaq Hospital.

2012

Hazard and opportunity in new products

Pharma Health Pvt.

2012

Employee satisfaction level.

Ali Akbar Group

2012

Farzand Ali (Group member)

Auto Seven

2012

Establishment of Technology College

University College of Management and Technology (Okara)

2012

Establish the New Business of Pharmacy

M/s Mall of Health Pharmacy

2012

Marketing & financial Plan.

Global Associates

2012

Business Plan

Al Janat Fort

2012

Patient Satisfaction

Itefaq Hospital

2012

Marketing Analysis strategy for Dawn Frozen Food.

Dawn Frozen Foods

2011

Development of Business Solution.

Chiragh Textile Pvt (Ltd).

2011

Development of customer relationship and management system.

Capricorn Associate.

2011

Building awareness and launching of TRX.

Synergy Health Fitness.

2011

Marketing plan of pasteurize milk by environmental and market scanning and took repair a feasibility report.

FSK Food

2011

To improve organizational loyalty and awareness about their product.

Forward Solution Animal Health Company.

2011

To prepare marketing plan of books by marketing scanning and to prepare feasibility report.

Arasam Pulp & Paper Board Industry Pvt.

2011

International Marketing Strategy LMPC.

Lahore Meat Company

2011

Customer satisfaction & Farmers preference towards ICI Somatech

ICI Pakistan Ltd

2011

Review of livestock insurance policy

AdamJee Insurance Company

2010

Marketing plan for Cow Milk

Farmer’s Dairy

2010

RESEARCH OUTPUT OF STUDENTS

UVAS Business School encourages and makes it mandatory for its students to participate in conferences, seminars, workshops, and trainings. Following are few conferences our MPHIL students attended.

SN

TITLE

DATE OF EVENT

NUMBER OF PARTICIPANTS

MAJOR FOCUS AREA

Conferences

1

1st Conference on Banking, Insurance, and Business Management (CBIBM) – Hailey College of Banking and Finance

December 14-15, 2017

08

Finance, Marketing, and HR

2

2nd SME International Conference at Pearl Continental Hotel

March 15-16, 2017

01

Marketing

3

International Conference on Management, Business, and Technology (ICMBT)

March 12-15, 2017

04

Finance, Marketing, and HR

4

2nd International Multi-Disciplinary Conference (IMDC)

December 19 – 20, 2016

03

Marketing

5

7th International Conference on Management Research (ICMR)

November 3 – 4, 2016

11

Finance, Marketing, and HR

Seminars

6

Punjab Economic Research Institute-Peri, Planning & Development Department

April 3 – 4, 2017

05

Economic Research and Development

7

Development of Poultry in Pakistan

Apr 26, 2017

03

Poultry

8

Role of Intellectual Property Rights in Academia

 

02

Intellectual Property

 

OVERALL DEPARTMENT RESEARCH OUTPUT/ACTIVITIES

UVAS Business School has two research centers; Center for Applied Policy Research in Livestock (CAPRIL) and Export Facilitation Center for Livestock and Poultry Industry (EFCLP).
CAPRIL is committed to developing a prosperous and vibrant Livestock sector in Pakistan in line with the international performance standards through effective policies and institutional reforms, resulting from evidence-based applied research and advocacy.
EFCLP is committed to identify the export opportunities in global markets regarding livestock and its products through providing feasibility studies and to make aware the livestock industrialists regarding export modalities and requirements in terms of quality of product and international certifications.

Research activities undertaken by CAPRIL

Sr. #

Brief description of
Activity

Number of
Beneficiaries
reached or Funded by:

Progress toward targets

 

Activity 1

1. Livestock vision
2025

Assigned by
Minister planning

Status: Inauguration is awaited

 

Activity 2

2. Policy Research
paper on import of
Milk Powder

Sent to all in policy
parlors

Status: National Assembly
recommended100% increased duty

 

Activity 3

3.Assessment of Loose milk supply chain to Lahore city

Funded to UVAS Granted 0.72
Million
3000 questionnaires collected will help in
Pasteurization act

Will help in Pasteurization act

 

Activity 4

4. Need Assessment
of DVM Graduates

Funded by PVMC
Grant 0.2 Million

Status: Completed by UVAS Business
School

Activity 5

5. Adaptability of Holstein Friesian in Punjab

A consultancy project of 75 days Being conducted on farms
Ravi campus

Will help in import policy making

Activity 6

6.An empirical
investigation of Consumer Alienation among broiler meat consumers in Punjab

Funded by Pakistan
Poultry Association.

Completed

Activity 7

7.Factors Affecting Price Determination of Broiler Meat in Pakistan

Funded by Pakistan
Poultry Association

Completed

Activity 8

8.Demographic
Profiling and Database development of Commercial Poultry Producers in Punjab

Funded by Pakistan
Poultry Association

Completed

Activity 9

9.A quantitative investigation on the demand and supply fluctuations of broiler in Lahore

Funded by Pakistan
Poultry Association

Completed

Activity 10

10. Milk adulteration
survey in Pakistan

Funded by Tetra
Pack.

Field work has been done.

Trainings Organized by EFCLP

#

Training Title

Stakeholders

No. of Participants

Status

1

ISO 2200:2005       Food Safety Management System Documentation and implementation

Staff of export organizations

20

Completed

2

Managerial Training of HACCP Level III      (02 Days) 

Managerial staff of food and meat export organizations

15

Completed

3

ISO 9001:2015       Quality Management System, Documentation and implementation

Staff of export organizations

12

Completed

4

 Laboratory Diagnostics of Meat/Food quality testing round01

Quality Assurance Team of export organizations

12

Completed

5

Onsite Training of Slaughterhouse Staff for slaughter house Hygiene and sanitation

All Slaughterhouses Approved for Meat Export

All Staff

Completed

6

Onsite Training for Production Quality Meat and Primal Meat Cuts

All Slaughterhouses Approved for Meat Export

Staff of Production Department

Completed

7

Onsite Training of Slaughterhouse for maintenance of record regarding ISO and HACCP Standards

All Slaughterhouses Approved for Meat Export

HACCP and ISO team

Completed

8

Onsite Training of Slaughterhouse Staff for in-house Laboratory testing and documentation 

All Slaughterhouses Approved for Meat Export

Lab. Staff

Completed

9

International Training for the resource persons from Halal Science Center Chulalongkorn University of Thailand

Experts of Livestock and Poultry product

08

Completed

10

Training for Recommended Int. tests at slaughter houses

Lab In-charge

12

Completed

11

 2 Days Workshop on Quality Assurance, Meat Safety and Further Processing at PC Lahore

Managerial staff of food and meat export organizations

70

Completed

12

Foreign Expert assistance for Poultry Product (Dr. Peter Shared)

Managerial staff of food
Big Birds & SABROSO

12

Completed

Trainings to be Organized by EFCLP

#

Training Title

Stakeholders

Progress

1

Quality Management System ISO 9001:2015             (01 Day)Refresher sessions

Managerial staff of food and meat export organizations

To be organized later on

2

Laboratory Diagnostics of Meat/Food quality testing round01     (Refresher Sessions)

Food Safety Management Staff

To be organized later on

3

International standards Audit certification trainings (ISO & HACCP) *
(07 Days)

Managerial staff of food and meat export organizations

To be organized later on

4

Halal certifications
(02 Days) 

Working staff of export organizations

To be organized later on

5

Management Trainings
(05 Days)

All staff of management grade

To be organized later on

6

Training for Recommended Int. tests at slaughter houses 

Staff of Slaughter Houses

To be organized later on