Ms Saira Naeem
MPHIL, BBA
Lecturer
saira.naeem@uvas.edu.pk
Office Hours: 2pm to 3pm
Biography
Miss Saira Naeem holds MPhil Business Management (Marketing) degree from Department of economics and business management, university of veterinary and animal sciences Lahore, prior to which she completed her BBA Hons (Finance) from University of Education, Lahore. She worked as a Research Associate in department of economics and business management. She is involved in teaching and different research activities as well. She has also participated in international and national conferences in Pakistan.
Area of Specialization
Marketing
Research Interests
- Islamic Marketing
- Consumer Behaviour
- Food marketing
Publications
- Mahmood, Tahir; Ayyub, R, Imran M; Naeem, Saira; Wasim Abbas, “The Behavioral Analysis and Financial Performance of Individual Investors at Pakistan Stock Exchange”. International Journal of Economics and Financial Issues 10(5), 1-7. DOI: https://doi.org/10.32479/ijefi.10112.
- Naeem, Saira; Ayyub, R; Ishaq, I; Sadiq, S; Mahmood, T, “Systematic Literature Review of Halal Food consumption-Qualitative research era 1990-2017 .Journal of Islamic Marketing 11(3) pp. 687-70710, DOI: 10.1108/JIMA-09-2018-0163.
Conferences and Seminars
- Presented paper in International Conference at University of Lahore Gujrat campus (IMDC) on December 19-20, 2016.
- Presented paper in Conference on Banking, Insurance & Business Management (CBIBM) at Hailey College of Banking & Finance, University of the Punjab on 14-15 December 2016.
- Attended seminar at Punjab Economic Forum by Punjab Economic Research Institute-PERI, Planning & Development Department on 3-4 April 2017.
- Attended seminar on Development of poultry in Pakistan at Lahore Chamber of Commerce on Apr 26, 2017.
- Attended seminar on the Role of Intellectual Property Rights in Academia at UVAS on March 2017.
