Ms. Samia Ayyub

Lecturer
PhD Scholar, M.Phil (Business Administration), MBA(B&F)
samiaayyub@uvas.edu.pk
Office Hours: 1 pm to 3 pm

Biography

Samia Ayyub, distinguished, audacious and zealous one may call her teacher- self. She is remarkably doing her best in the department of economics and business management. She received gold medal and Roll of Honor in FSc from a reputed institution Queen Mary College, Lahore. From the same institution, she earned her BSc degree with eminent result. She did MBA banking and finance from Hailey college of Banking and Finance, University of the Punjab with distinction in specialization in international trade. She has availed scholarships on merit many times. Dedicated spirit and a truly win-win attitude describe her best. She is on study leave for doing PhD from China.

Area of Specialization:

  • Business Management

Research Interests:

  • Business Management
  • Consumer Behavior
  • Entrepreneurship
  • Islamic Banking

Conferences and Seminars:

  • 3rd INTERNATIONAL ETHICS CONGRESS October 10-12, 2021 Ankara, Turkey
  • Presented “Interactive effect of organizational cynicism and interpersonal mistreatment on turnover intentions” in ICBMIS, International Conference on Business Management & Information Systems held at Institute of Management Technology, Dubai, on November 19-21, 2013.
  • Attended First International Academic Conference, Dongbei University of Finance and Economics, Dalian, People’s Republic of China.
  • Participated in Professional Competency Enhancement   Program for Teachers
  • Participated in workshop on Statistical design and data analysis
  • Participated in training course on “Fiscal Decentralization in Pakistan” held in PIDE
  • Participated in video conference on QEC meeting regarding improvements of assessment process
  • Participated in “AIT Cascading Workshop on Ensuring Training Effectiveness”

Publication


 

 

  1. Ayyub, S., Asif, M., & Nawaz, M. A. (2021). Drivers of organic food purchase intention in a developing country: the mediating role of trust. SAGE Open, 11(3), 21582440211045076.
  2. Raza, A., Asif, M., & Ayyub, S. (2021). The erA of shAring economy: factors that influence the behavioral intentions of user and provider to participate in peer-to-peer sharing economy. Serbian Journal of Management, 16(1), 103-124.
  3. Ayyub, R. M., Haider, B., Safdar, R., Naeem, S., Awan, M. A., & Ayyub, S. (2022). ASSESSING CUSTOMER SATISFACTION AMONG FARMERS AVAILING LOANS FROM ZARAI TARAQIATI BANK LIMITED. JOURNAL OF ANIMAL AND PLANT SCIENCES-JAPS, 32(4), 1046-1052.
  4. Ayyub, S., Xuhui, W., Asif, M., & Ayyub, R. M. (2019). Determinants of intention to use Islamic banking. International Journal of Islamic and Middle Eastern Finance and Management.
  5. Ayyub, S., Wang, X., Asif, M., & Ayyub, R. (2018). Antecedents of trust in organic foods: The mediating role of food related personality traits. Sustainability, 10(10), 3597.
  6. Muhammad Asif, Wang Xuhui, Alireza Nasiri, Samia Ayyub (2018) “Determinant factors influencing organic food purchase intention and the moderating role of awareness: A comparative analysis”, Food quality and Preference, 63, 144-150, https://doi.org/10.1016/j.foodqual.2017.08.006.
  7. Wang Xuhui, Muhammad Asif, Samia Ayyub, (2018) "Determinants of consumption intention of Chinese cuisines for foreigners: The mediating role of variety seeking behavior", International Journal of Culture, Tourism and Hospitality Research, 12(2), pp.213-222, https://doi.org/10.1108/IJCTHR-05-2017-0061
  8. Qureshi, Ayyub et al (2012), “Factors affecting small business performance in Punjab-Pakistan: A gender based analysis”, International Journal of Contemporary Research in Business, Vol.4 No.2, pg: 687-697
  1. Ayyub, Asif & Bilal (2013), “Interactive effect of organizational cynicism and interpersonal mistreatment on turnover intentions” refereed conference paper presented in International Conference on Business Management and Information Systems, 19th – 21st November, 2013, Dubai, United Arab Emirates (UAE).
  2. Asif, & Ayyub (2014), “Relationship between transformational leadership style and organizational commitment: Mediating effect of psychological empowerment”, refereed conference paper going to present in International conference on Quantitative Science and its Application (IECOQSIA), 12th – 14th August, 2014, Kedah Darul Aman, Malaysia

 

 

Trainings And Courses

I attended following training workshops:

  • Participated in Professional Competency Enhancement   Program for Teachers
  • Participated in workshop on Statistical design and data analysis
  • Participated in training course on “Fiscal Decentralization in Pakistan” held in PIDE
  • Participated in video conference on QEC meeting regarding improvements of assessment process
  • Participated in “AIT Cascading Workshop on Ensuring Training Effectiveness”
  • Presented research paper at “International Conference on Business Management & Information System, Dubai, 2013”
  • Research paper was presented at “International Conference on Islamic Finance” at FAST University Islamabad, 2015

Services  

  • Serving as a tutor
  • Serving as secretary for DBOS and FB