BBA (Hons.) 4 Years Program (Department of Economics & Business Management)

Morning and Afternoon Program

Program Introduction

The Bachelors in Business Administration (BBA) program works on the concepts of function, rationalization and improvisation of the business management in deep details. It includes many modern branches of business as including a few of the niche domains of livestock business management, agribusiness management and health administration.
The students are trained on the groundlings of the business and then to use those respective rules in their practical life. It helps the students to put a step forward to the isle of success through motivated and well learned teaching faculty. The program will inculcate the written and oral proficiency in communication and the establishment of novel ideas in the use of the technology of the present age. The focus of the program is on the latest business theories and application in practice.

Program Design

The BBA (Hons.) program is comprised of eight semesters. Each semester will be of 18 weeks including one week of final exams. The total number of credit hours will be 129, having 43 courses each of 3 credit hours. There will be four courses for each specialization track.

Eligibility Criteria

Only those candidates shall be eligible for admission who have passed:

  • The higher secondary school examination
  • Intermediate degree examination in science or arts from any recognized University or Board, any other examination having the scope and standard of Pakistan equivalent to the Intermediate examination of a University or Board.
  • Minimum 2nd division in the academic career

Road Map for BBA (HONS.)

Semesters

Subject/Credit Hours

Total Credit Hours per Semester

Semester I

5x3

15

Semester II

6x3

18

Semester III

6x3

18

Semester IV

6x3

18

Semester V

5x3

15

Semester VI

5x3

15

Semester VII

6x3

18

Semester VIII

4x3

12

 

Total Credit Hours

129

Scheme of Studies for BBA (HONS.)

Semester

Code

Course

Credit Hours

Semester I

ENG-11101

Freshman English I

3

SOC-11101

Islamic Studies

3

ITM-11101

Computer Applications in Business

3

STA-11101

Business Mathematics

3

MGT-11101

Introduction to Business

3

15

Semester II

ACC-11201

Fundamentals of Accounting

3

STA-11202

Business Statistics

3

ENG-11202

Freshman English II

3

ECO-11201

Micro Economics

3

MGT-11202

Principles of Management

3

SOC-11202

Pakistan Studies

3

18

Semester III

ACC-11302

Financial Accounting

3

ECO-11302

Macro Economics

3

ENG-11303

Business Communication Skills

3

MKT-11301

Principles of Marketing

3

SOC-11303

Sociology

3

FIN-11301

Business Finance

3

18

Semester IV

FIN-11402

Corporate Finance

3

SOC-11404

Psychology

3

MKT-11402

Consumer Behavior

3

ECO-11403

Pakistan Economy

3

MGT-11503

OB

3

ACC-11403

Managerial Accounting

3

18

Semester V

FIN-11503

Financial Markets

3

LAW-11501

Business Law and Taxation

3

ITM-11502

Management Information System

3

MKT-11503

Sales and Advertising Management

3

MGT-11504

Human Resource Management

3

15

Semester VI

MGT-11605

Production Operations Management

3

ITM-11603

E-Commerce

3

MGT-11606

Business Research Methods

3

STA-11603

Quantitative Techniques

3

 

Elective I

3

15

Semester VII

MGT-11707

Entrepreneurship

3

MGT-11708

International Business

3

MKT-11704

Supply Chain Management

3

MGT-11709

Business Ethics

3

MGT-11710

Strategic Management

3

 

Elective II

3

18

Semester VIII

MGT-11811

TQM

3

MGT-11812

CSR and Governance

3

 

Elective III

3

 

Elective IV

3

12

 

 

Total

129

Specialization Tracks


Health Administration Track
Health Policy and Planning
Hospital Management
Primary Health Care issues and Management
Health Information System
Health Care Marketing

Human Resource Track
Competency based Recruitment & Selection
Compensation and performance management
Human Resource Training and Development
HR Health and Safety
ERP in Human Resource

Livestock Business Track
Overview of Livestock Businesses
Dairy Business Management
Pharmaceutical Business
Management
Livestock Products Export Marketing
Livestock Feed Business Management
Poultry and Hatchery Business

Agribusiness Track
WTO Impact on Agribusiness
Agriculture Policies and Trade
Agricultural Marketing
Agri- Farm Management
Agriculture Environment & Rural Development
Agriculture Finance

Marketing Track
Marketing Research
Export Marketing
International Marketing
Brand Management
Services Marketing
Retail Marketing
Advertising Management

Finance Track
International Trade and Finance
Business Taxation Management
International Financial Management
Investment and Portfolio Management
Financial Analysis
Commercial Banking

Note: The offer of courses from specialization tracks depends upon current market needs and is solely a discretion of Management. The choice of specialization depends upon a minimum enrolment of seven students in that track. The students of morning program degree may be asked to join only specialization courses with evening degree programs (if needed).