UVAS shares research results with stakeholders
LAHORE (22-05-17): The University of Veterinary and Animal Sciences Lahore on Monday shared with stakeholders the results of two research studies/projects conducted by its Business School and Center for Applied Policy Research in Livestock (CAPRIL) with the financial support of Pakistan Poultry Association (PPA).
Poultry farmers, industry representatives, faculty members and students attended the presentation. Kinnaird Collage Principal Ms Rukhsana David was the chief Guest on the occasion while UVAS Vice-Chancellor Prof Dr Talat Naseer Pasha, PPA Northern Zone Chairman Dr Abdul Karim Bhatti, Dean Faculty of Life Sciences Business Management Prof Dr Nasim Ahmad among others were also present.
Dr Rana Muhammad Ayyub, chairman Department of Economics and Business Management, presented the results of the first project titled “Increasing dissatisfaction/consumer alienation among broiler meat consumers in Punjab.” He said the study found that consumers have many misperceptions about quality of broiler meat due to negative word of mouth by few individuals who are spreading it without any scientific base or logic. He said, “All these are just misperceptions and have no link with reality.”
Mr. Attiqur Rehaman, lecturer, presented the results of second project titled “Factors affecting price determination of broiler meat.” The study found that demand and supply is the main factor in price fluctuation while no role of giant companies and political forces was found in this matter. It was recommended that an awareness campaign at large should be run to reduce these misperceptions.
Ms Rukhsana David lauded the performance of UVAS in solving poultry industry issues and conducting market research projects to overcome misconception in the mind of general public about the poultry meat.
Prof Dr Talat Naseer Pasha said that the UVAS is closely working with the industry for quality education and research and solving various industry issues regarding poultry disease, management to enhance poultry production. He said that the UVAS and PPA are equally focusing on eradicating malnutrition issues through a healthy nutrition programme being run in the surrounding area schools of UVAS Ravi Campus Pattoki. He said that under this programme an egg and drum stick (meat) is being provided to children to attract them to schools to improve their health and with each passing day the strength of students is increasing rapidly. He said Chairman PPA Dr Karim Bhatti appreciated the work of UVAS Business School and said the university is working closely with allied industries in solution to various problems.